FOR IMMEDIATE RELEASE
CELS Cymru Champions Character Development and Resilience in UK Schools Through Flagship Award Programme
United Kingdom – CELS Cymru is on a mission to transform the personal growth of young people across the UK through its flagship Character Development Award, a pioneering programme designed to foster resilience, teamwork, confidence, and emotional wellbeing. While traditionally associated with curriculum support and health-based initiatives, CELS Cymru is now putting character education front and centre—empowering schools to build more confident, capable learners for life beyond the classroom.
This initiative is gaining momentum as schools, youth organisations, and educators increasingly recognise the long-term value of structured, values-based development alongside academic achievement.
What Is the Character Development Award?
CELS Cymru’s Character Development Award is a structured programme that supports young people in developing key life skills. It complements the existing Health & Wellbeing curriculum in Wales and aligns with educational priorities across the UK.
The award focuses on:
- Resilience – helping young people bounce back from setbacks and manage pressure
- Teamwork – encouraging effective collaboration and respect for others
- Confidence – promoting self-esteem, public speaking, and personal responsibility
- Personal accountability – setting and working toward meaningful goals
- Mental wellbeing – embedding a culture of mindfulness and emotional awareness
Designed to be inclusive, scalable, and measurable, the programme fits seamlessly into both mainstream and alternative education settings.
Bridging the Gap Between Curriculum and Character
With so much attention placed on academic outcomes, CELS Cymru is proud to offer a values-led pathway that supports schools in nurturing the “whole child.” Their programmes complement the Health & Wellbeing strand of the Welsh Curriculum while being flexible enough for schools across the UK.
Schools that implement the Character Development Award have access to:
- Customisable modules aligned with pupil age and ability
- Printable and digital resources for lesson delivery
- Teacher training and guidance
- Recognition certificates and formal awards for pupils
- Progress-tracking tools to measure development
The programme supports schools in building a more engaged, motivated student body—and a more harmonious school culture overall.
Why CELS Cymru?
- Focused Mission: Championing personal growth, resilience, and wellbeing
- Trusted by Educators: Adopted by schools, PRUs, and youth centres
- Tailored for the UK: Aligns with devolved education priorities and local needs
- Results That Matter: Students report improved behaviour, mindset, and motivation
While CELS Cymru has long supported the education sector through curriculum-enhancing tools, the Character Development Award is now the organisation’s centrepiece—offering a tangible way for schools to show commitment to holistic pupil development.
Bring character education to life in your school.
Visit www.celscymru.com to learn more about the Character Development Award and how your school can get involved. Inspire growth. Build resilience. Celebrate character.