My latest article is published on itechfy.com and all about customer relationship maagement for nonprofits and charities. Charitable organisations that have outgrown their spreadsheets and are looking to make better use of their data for fundraising could greatly benefit from a CRM designed for the nonprofit sector. Charities can benefit from their donor relationship management system in several ways: by learning which donors are most likely to give more money.
itechfy.com/general/understanding-nonprofit-customer-relationship-management